Danone Launches New Global Campaign to Revitalise Activia Brand
date:Mar 19, 2014
ed the products specific digestive health claims but these are not permissible in certain countries. For example, in Switzerland, Danone highlights that the probiotic cultures in Activia contribute to digestive comfort by reducing transit time and bloating but such claims can not be used in EU countries.

Filmed in Barcelona, the new TV advertisement features Shakira in a fantasy forest where she is showered with swirls of gold stardust and is seen dancing to express how good she feels inside. S
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