Sainsbury’s sales dip for the first time in nine years
date:Mar 19, 2014
rs' products.

The later timing of Easter and Mother's Day also worked against it this year.

Prior to the fourth quarter, Sainsbury's had reported like-for-like sales growth for 36 straight quarters.

Although some economic indicators are showing an improvement in the health of the economy, we expect the outlook for customers to continue to be challenging for the coming year, the company said.

Sainsbury's said, however, that it was confident its differentiated offer, which includes a focus on
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