Sainsbury’s sales dip for the first time in nine years
date:Mar 19, 2014
ds off the stock market value of UK grocery retailers.

Sainsbury's said it would ensure its prices remained competitive and had already dropped them for milk, bread and eggs in response to rivals' recent moves.

If and when we see that activity come forward we will match the prices, we will maintain our price position as we always have done, commercial director Mike Coupe, who will succeed Justin King as chief executive in July, told reporters.

Shares in Sainsbury's, down 21 percent over the l
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