Eataly opens gastronomic megastore in Milan on way to listing
date:Mar 19, 2014
is, Los Angeles, Farinetti said.

Shoppers queued outside the four-storey converted theatre, where jars of pesto and pureed tomato lined the shelves and open-plan restaurants offered cuts of raw meat and fish.

Farinetti said the company sourced local goods from the Lombardy region surrounding Milan, in line with its stated aim to educate people about what they consume.

We have celebrated the beauty of agriculture and food in Lombardy, which hardly anyone knows is Italy's most important region
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