Inside Campbell Soup’s product development process
date:Mar 18, 2014
ll anymore. Lets put it in a quesadilla. Lets use a pretzel roll. Lets fry some ramen noodles and make that the bun.

Many of the examples Mr. Landers referenced in his presentation involved comfort foods with a twist, and in a follow-up interview he said that was intentional.

Comfort food is who we are, he said. Ice cream and donuts we all accept them. The question we and a lot of other people are trying to answer is how can we make them fun and different.
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