Inside Campbell Soup’s product development process
date:Mar 18, 2014
ells Culinary Baking Institute. This is how I do my job. It is how I make sure what I am finding in the world is relevant and interesting to the Campbell Soup Co.

Mr. Landers spoke March 13 at the Research Chefs Associations annual meeting and Culinology Expo and outlined five big buckets that are used by the company to start the ideation process professional, media, marketplace, restaurant, and culture/cuisine. Components of each bucket include vendor partners, magazines, cookbooks and blogs
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