date:Mar 18, 2014
49 per cent female.
Motivations for fast food choice
The emma study also mapped Australians perceptions of why they chose a particular fast food chain, and uncovered three key drivers of choice: health, taste, price and convenience.
Price and convenience was the most popular choice, with two thirds of the population choosing a fast food chain for this reason alone. Taste was only ranked as a key choice by 8 per cent of people, while being a healthy choice was important for 28 per cent.
There