Australian fast food ‘emma’ survey findings released
date:Mar 18, 2014
49 per cent female.

Motivations for fast food choice

The emma study also mapped Australians perceptions of why they chose a particular fast food chain, and uncovered three key drivers of choice: health, taste, price and convenience.

Price and convenience was the most popular choice, with two thirds of the population choosing a fast food chain for this reason alone. Taste was only ranked as a key choice by 8 per cent of people, while being a healthy choice was important for 28 per cent.

There
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