date:Mar 17, 2014
food with upmarket misty vegetables when most of its northern customer base were focused on watching their pennies. However, Morrisons is also reacting proactively to the dramatic changes taking place in how British families buy food.
It is worth remembering that Morrisons eye-watering annual results have arrived just two weeks after Tesco chief executive Philip Clarke abandoned his companys 5.2pc profit margin.
Tesco and Morrisons had the highest profit margins in the grocery industry. But th