date:Mar 17, 2014
at we would like to go into, but we would be looking at an existing brand,' he said. 'Chianti Classico has value only if there is a strong brand.
Masseto, which is the second wine of Tenuta dell'Ornellaia, is sold at a higher price than the estate's namesake label, through Place de Bordeaux since 2009.
Italian wines are priced low when compared to wines from other French regions such as Bordeaux and Burgundy, according to fine wine market observers.