date:Mar 17, 2014
traditionally appealed to middle class shoppers, including Morrisons, Asda, and Tesco, according to Ibbotson. People are either going to the lower class discounters even the middle class are going there or the up-market grocers like Waitrose, Ibbotson said.
Waitroses sales rose 6.2 percent in the most recent quarter to GBP 1.3 million (USD 2.2 million, EUR 1.6 million), according to Kantar Worldpanel. Waitrose has a good display of wet fish and it is sustainable, Ibbotson said.
The discount