date:Jul 13, 2012
ional information came out on top (70%), followed closely by the list of ingredients (66%), irrespective of whether or not the product came from a trusted brand (65%).
Steven Pereira, GS1 Australias Chief Information Officer, said brand owners need to understand what information consumers are looking for, and how best to deliver this to consumers via channels they will use and trust.
As consumers are looking for more product information, the challenge now is to develop credible and reliable elec