date:Jul 13, 2012
es and fact sheets (54%) compared to 37% for the general internet sources, and just 16% for other electronic sources, including social media and smartphone applications. Mobile text messaging services were the least trusted media, at 9%.
The majority of consumers surveyed said they still trust printed food labels more than smartphone apps, and 79% trust printed food labels more than the Internet.
According to Professor Caroline Chan, who led the research team from RMIT School of Business IT and