Morrison Shares Plunge As Company Forecasts Annual Profit Drop
date:Mar 14, 2014
20% since September, Morrison has been the target of investor pressure to get a better return from its property portfolio and its stores. The company today pledged to spend 1 billion to improve its core supermarket business while exiting Kiddicare and Fresh Direct. Morrison is also ramping up its online offering, which started this year, and opening more of its smaller shops in a bid to win back shoppers lost to discounters and larger rivals.

The new strategy is Surprising! The positive is that
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