date:Mar 14, 2014
Krispy Kreme Doughnuts, Inc. plans to open another 10 to 15 small free-standing company stores this fiscal year. Increasing consumer awareness of Krispy Kreme coffee will be another priority.
Krispy Kreme so far has opened 8 smaller company stores in the United States.
Looking at the revenue of those eight locations, two of them appear to be home runs, four more are above our expectations, and two are not doing as well as we planned, said Doug Muir, executive vice-president and chief financial