date:Mar 14, 2014
ive and from a consumer perspective, Mr. Brolick said. And those are the three green lights that we look for on every single product that we put out there.
The most effective brands in the market are those focused on beating themselves rather than beating the competition, he added.
Youve got to continue to evolve, youve got to maintain brand relevance, and thats the way to get ahead, Mr. Brolick said.