date:Mar 14, 2014
l generation. This is 77 million people out there who are very influential in forming brand perceptions, and weve not done as good a job with the millennial generation as we need to, and were definitely very, very focused on that.
With 85% of its restaurants owned by franchisees, Wendys said it engages its franchise community in the innovation process because the franchisees want to know that the products we put out there have been proven from a financial perspective, from an operating perspect