date:Mar 13, 2014
s and things. So its about the service reset.
Its a refocus on the core. In each of these kind of case studies that we did internally over the last 10 years, a refocus on the core menu was key to helping drive the turnaround. And that includes new products, and it includes a focus on breakfast.
In February, U.S. comparable sales decreased 1.4% at McDonalds amid challenging industry dynamics and severe winter weather. Year-to-date, U.S. sales were down 2.4%, the company said.