McDonald’s: Specialty markets ‘not a top priority’
date:Mar 13, 2014
ference. What is the consumer telling us they want most? And while were doing things within our restaurants to look at things like that allergens and gluten, etc. its not a top priority right now in terms of product development. But we certainly keep those things on the radar, and as part of our kind of marketing reorganization, keeping those consumer trends and attributes in mind will be something well continue to do.

Instead, he said McDonalds has tasked its business insights and consumer i
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