date:Mar 13, 2014
Entering specialty markets doesnt rank high on the list of priorities for McDonalds Corp. as it looks to strengthen its core business to drive customer visits in the United States, said Pete Bensen, executive vice-president and chief financial officer.
As we focus more on consumer feedback and demand and look at size of the market, it really becomes an allocation of resources, Mr. Bensen told analysts gathered in New York on March 11 for the Bank of America Merrill Lynch Consumer and Retail Con