date:Mar 13, 2014
average.
Health has been a driver in the market. Interest in the health attributes of nuts resulted in one-third of global launches in 2013 being positioned on a health platform of some kind, rising to over 60% in the United States. Natural was also an area of interest and led in terms of claims. Nut launches marketed as one or more of organic, natural or additive-, preservative-free featuring in nearly 19% of total launches, while fiber, protein and low sodium claims were also popular, used o