date:Mar 13, 2014
, Mr. Wiersum said. I mentioned earlier our insight that our consumers feel like they spend the day taking care of people and that by the end of the day, once the dishes are done and the kids are in bed, they want a special moment of personal time; they want a personal reward.
Mr. Wiersum described the brands flavor innovation as old favorites with a twist.
We take our peanut butter pie and put bits of Reeses on top, he said. We offer a coconut creme flavor with pieces of Mounds on top.
This