date:Mar 13, 2014
to be women, Mr. Wiersum said, but not exclusively so. They spend their day taking care of other people and at the end of the day they want a moment of me time to treat themselves to something special.
With the brands expansion west, The Schwan Food Co. will be supporting the effort with an advertising campaign that positions Edwards pies as indulgent treats.
The (advertising) hook is that Edwards is one of the great wonders of the world in terms of delivering luscious layers of deliciousness