date:Mar 13, 2014
ing into the category, in our opinion, the most credentialed all-natural snack.
Kettle has, as you know, a 60 share in natural channels on our potato chip line and we believe those credentials will be meaningful to consumers. We think itll bring new buyers to the category and therefore, we think itll be meaningful to retailers. We think we have a very important role to play that can actually add a lot of value to the category.
The real sliced potato chip line will be available in five varietie