UK grocer Morrisons' sales fall worsens
date:Mar 12, 2014
4.3 percent, while Lidl held on to the record 3.2 percentshare it reached last month.

Upmarket grocer Waitrose shrugged off the pressure from thediscounters with its highest ever market share of 5.0 percent.

Over the past three years Waitrose, Aldi and Lidl havetaken a combined 3.5 share (percentage) points from thecompetition which equates to 4.4 billion pounds ($7.3billion)per year, said Kantar director Chris Longbottom.

This has put pressure on the big four supermarkets tocompete for a shr
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