Chiquita and Fyffes join to make world's biggest banana firm
date:Mar 11, 2014
U.S. fruit firm Chiquita Brands and Irish rival Fyffes, Europe's largest distributor, have struck an all-stock deal to create the world's biggest banana supplier.

With the $526 million tie-up, the new firm will grab some 14 percent of the global banana market, and considerable negotiating power at a time when supermarkets are cutting prices for their product owing to an economic downturn.

Two big fruit companies have felt the downward pressure of the big retail buyers on their margins and cons
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