date:Mar 11, 2014
Brazil, India, Indonesia and the Gulf States. Going beyond a traditional media buy, the partnership also includes a joint commitment to innovation, opportunities to opt into Facebook's beta-testing programs, access to research and capability building through immersion days in priority markets.
Social and mobile is now an integral part of the consumer's journey - before and after making a purchase, said Gerry D'Angelo, European Media Director, Mondelez International. Therefore, it makes busines