date:Mar 11, 2014
fers demonstrated that Facebook can drive business growth, and this made us rethink our media approach, said Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelez International. For the first time, we'll be able to incorporate Facebook at the core of our media investment plans. This isn't just about having a social media strategy; it's about digitizing our entire approach to communications.
As an industry, we're shifting back to a more personal way of marketing, leveragi