date:Jul 12, 2012
d.
In the case of beverage firms in particular, this was because they were nervous about damaging core brands if consumers reacted badly to taste differences.There is a lot of caution in the market. There are exceptions, for example, Sprite has been reformulated using stevia, as has Lipton Ice Tea.Jago also said Vitaminwater Zero, which contains stevia, had sold very well in the US.