McDonald's Sustainable Beef Drive Meets Opposition
date:Mar 07, 2014
needed on farms but sustainability means long term saving.

He said: While part of the definition of sustainability is that it must pay for itself, for all partners, it is clear that upfront investment is often needed to bring about change.

Accessing finance to support innovation needs to become an important part in the sustainability matrix, he said.

He insisted that sustainable beef means cost saving throughout the supply chain - not just for retailers.

The GRSBs goal is to find a referen
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