date:Mar 07, 2014
re sustainability guarantees with processors.
He concluded: I do believe there is a genuine threat that McDonalds will eventually source sustainable burgers only. However, we will be working hard to stop them.
In response, the Global Roundtable for Sustainable Beef (GRSB) the organisation tasked with defining what constitutes sustainable beef has dismissed claims that sustainability will mean added costs for producers.
GRSB chief executive Ruaraidh Petre said that initial adjustments may be