date:Mar 07, 2014
Sceptical cattlemen will be working hard to stop McDonalds meeting its sustainable beef sourcing aspirations, the Australian Beef Association (ABA) has announced.
The producer body has joined multiple voices in calling for an end to the drive for verified sustainable beef.
A coordinated push for a reference on sustainable beef was headed up by the McDonalds verified sustainability pledge in the New Year when sustainability vice president Bob Langert committed to a 2016 sourcing date.
ABA Pres