date:Mar 07, 2014
re on messaging our brand and to talk a little bit more about our innovation, Mr. Constant said. So, the increased media spend is allowing as to do that now without having to give up the gains we made in terms of value TV advertising or social and digital spend.
Technology represents a third priority for the chain, led by new tabletop media tablets that will be rolled out to all company-owned restaurants by June.
We are at the point now where at least 8 to 9 out of every 10 guests are actually