date:Mar 07, 2014
Chilis Grill Bar plans to out-fast fast-casual with five major initiatives. Like many of its casual-dining competitors, the Brinker International brand has seen a shift from traditional table service as consumers flock to quicker and more affordable options like Chipotle Mexican Grill and Panera Bread.
To regain relevance, Chilis has tapped into key drivers that have catapulted the fast-casual segment in the recessions wake. Brinker outlined the five-point strategy during a March 5 presentatio