'Sleek Can' work sees Ball Packaging crack Italian market
date:Jul 12, 2012
ortfolio of normal 330ml cans. Its tall format stands out on the shelf, giving San Benedetto an added edge at the point of sale,Ball Packaging said.

Schweppes is the leading brand in tonic water with almost 70% of the Italian market by volume. The Tonic and Lemon sleek cans will fully replace the standard cans in Italy,the company added.

Speaking to BeverageDaily.com after the UK 330ml sleek can launch last September, a Ball Packaging spokesman told BeverageDaily.com thatthe company had noted
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