'Sleek Can' work sees Ball Packaging crack Italian market
date:Jul 12, 2012
The 330ml can was first launched in the UK last autumn - via Pepsi products - while in May the can hit Poland in its older 250ml format, a Coke launch to coincide with the Euro 2012 soccer tournament, which saw Ball pointing togrowing consumer needs related to comfort and a dynamic lifestyle.

Myriam Galmes, sales manager at Ball Packaging Europe, said today that she also expected several energy drink and tea producers to adopt the can in Germany and the Netherlands soon, since they were pursu
1/5 next page prev page home page last page
go back |  refresh |  WAP home |  Web page version  | login
05/11 14:18