Treatt Taps into Consumer Demand for Vegetable-based Beverages
date:Mar 06, 2014
es purchasing, told FoodIngredientsFirst that there has been notable increased demand for vegetable-based ingredients across the US and Europe, but other markets of note are the Far East, including China and Japan, he explained. Demand is primarily for flavoured alcoholic drinks, dairy-based drinks and flavoured waters.

And Douglas Rash, Treatts group VP, global sales also noted that vegetable-flavoured beverages are moving from the niche to the mainstream, ranging from vegetable-based smoothi
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