date:Mar 06, 2014
cent on the previous half year. The effects of promotions and volumes saw a price deflation of 4.1 per cent.
This has been achieved in a highly competitive marketplace, said Grant OBrien, Woolworths CEO. We have continued our leadership in price and range, delivering more than $400 million in savings to customers predominantly through our More Savings Every Day program, he said.
Woolworths said the increase in gross margin reflected improvements in buying, more effective promotional activity