date:Mar 06, 2014
of improving momentum. This was delivered despite the subdued grocery market conditions, highly competitive marketplace and price deflation across a number of key categories.
Gross margin decreased 3 bps on the previous half year, impacted by a higher level of promotional activity, particularly in Longlife.
Woolworths said it had continued to increase its competitiveness in the market and had lowered shelf prices on a range of products, including through its Price Lockdown program, which deli