date:Mar 05, 2014
cts including Fish Fingers and Field Fresh Peas, Chicken Grills and Bake to Perfection fish with two new major product launches supported later in the year. The Fish Fingers and Field Fresh Peas advert will be the first to appear and will be amplified with TV from Monday 3rd March and outdoor and cinema creative going live from the 10th.
Adds Weston-Webb: We wanted to create one highly emotional master brand campaign that would give us standout, instant brand recognition and place us firmly in