date:Mar 05, 2014
Birds Eye is unveiling a bold new advertising campaign to change the view of frozen food from fall back to first choice. The breakthrough campaign is the first from Havas Worldwide who were brought on board in November to help execute a new global brand positioning across all markets.
Iglo Group is spending 60m on the brand re-launch which will include the roll out of a new logo and packaging across Europe to bring greater warmth and personality to its portfolio. In the UK Birds Eye will spend