date:Mar 04, 2014
music discovery, says Dave Falk, vice president of marketing for 7Up at Dr Pepper Snapple Group. The music and the incredible productions at the festivals are at the core of the EDM lifestyle, and we want to help fans connect even more closely with the experiences they love.
During the yearlong #7x7UP program, 7Up will provide fans unprecedented access before, during and after the most anticipated dance music festivals of 2014 with unique experiences and exclusive content. Meanwhile, 7Up will s