date:Mar 04, 2014
ight now and its a price game. Youve got a declining category with overproduction and we have no plans at this point to have a branded lunchmeat to go head-to-head with the two major players in lunchmeat.
Mr. Kathol said that prior to the companys investment in its lunchmeat business it was running on an antiquated business model.
We have been investing in that lunchmeat business over the last 2.5 years or so, he said. And we completed the equipment part of that in December. Thats been ramping