date:Mar 03, 2014
d the downturn have helped discounters to enjoy significant market share gains, said Alastair Lockhart, head of insight at Savvy Marketing.
Shoppers are interested in seeking out new ways to save money.
As a result, loyalty has fallen into decline and the discounters are emerging as winners, he explained.
The report highlights how savvy shopping is now not confined to any particular group of shoppers.
Families across all income levels are benefiting from selective use of discounters to save