date:Mar 03, 2014
ely to go to the discounters with 44% visiting Aldi and 45% frequenting Lidl.
Meanwhile, 52% of UK shoppers visited an Aldi store in the past six months while its rival Lidl received 49% of shoppers.
Overall, nearly one-fifth of all UK shoppers visit one of the discounters at least every two weeks.
The study confirms how increased focus on product quality and slicker communication has paid off for the discount retailers.
A combination of new store openings, changes in shoppers perceptions an