date:Mar 03, 2014
UK-based discounters are now attracting shoppers well beyond their traditional target markets, according to a new study by retail marketing firm Savvy Marketing.
The research reveals how 53% of affluent middle class shoppers now go to Aldi while 51% shop at Lidl stores.
Skilled working class shoppers are most likely to regularly use discounters 62% now visit both retailers.
This is followed by middle class shoppers (53% Aldi, 51% Lidl).
However, those in the 6474 age group are the least lik