Restaurants begin fish promotions for Lent
date:Mar 03, 2014
sed in restaurants in Europe, but not a lot in the U.S., St. Clair said.

Meanwhile, a non-seafood restaurant chain, Tropical Smoothie Caf, began offering Fish Mojo Tacos with grilled tilapia on 24 February, accompanied by its first national TV ad. As a result, restaurant chain executives expect the limited-time offer to produce more sales than last year, when it launched Fish Tropical Tacos, also using grilled tilapia.

We experienced a 16 percent increase in [overall] food sales versus the pri
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