Chiquita’s innovation planting seeds for growth
date:Mar 03, 2014
expect to see margin enhancement from an overall improvement in product mix within the Fresh Express brand over time.

A full years focus on core businesses and benefits from restructuring initiatives led the company to improved results. During the year, the company grew sales volume in both its North American banana and retail packaged salad businesses, continued to leverage its premium brand in the European banana market and exited non-core, unprofitable businesses.

However, Chiquita faced c
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