date:Feb 28, 2014
uantities, a pull marketing strategy at the shelf-level is required to develop consumers tastes to such a level that they are ready to accept seeds in a Kinnow that has a superior taste.
In the ethnic market segment, the availability of Kinnow needs to be increased. Currently, supplies are intermittent, and a regular demand-supply pattern is not established. Pakistans Trade Offices in European countries can help overcome this problem by coordinating with importers to stagger their shipments du