EU is attractive market for Pakistani fruit and vegetables
date:Feb 28, 2014
environmental protection in the production and trading of food as well.

However, the above-mentioned challenges are surmountable. The Pakistani Kinnow, despite the disadvantage of having seeds, has the potential to penetrate the European market provided a consistent long-term strategy is implemented.

For entry into the mainstream segment of the EU market, taste development has to be the fundamental element of the strategy to promote Kinnow.

Unless seedless Kinnow is available in commercial q
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