EU is attractive market for Pakistani fruit and vegetables
date:Feb 28, 2014
ime concern in the European market. Food products must comply with stringent sanitary and phytosanitary (SPS) requirements. The European consumer is quite demanding regarding the taste, quality and presentation of food products. The consistency of fruits in terms of size, shape, weight, colour and level of ripeness are important parameters for consumers in making their buying decisions.
There is increasing concern for traceability, social accountability, sustainability, fair trade practices and
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